Privacy Policy
Last updated: June 16, 2026
1. Introduction
OpenBook Auto ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully. By using our website, you consent to the practices described herein.
2. Information We Collect
Personal Information
We may collect personally identifiable information that you voluntarily provide, including:
- Name, email address, and phone number
- Mailing address and billing information
- Driver's license number (for vehicle purchases)
- Financial information for financing applications
- Vehicle trade-in details
- Account login credentials
Automatically Collected Information
When you access our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited, time spent, and referring URLs
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information for purposes including:
- Processing vehicle purchases, trade-ins, and financing applications
- Responding to inquiries and providing customer support
- Sending transactional communications (e.g., appointment confirmations)
- Improving our website, services, and customer experience
- Personalizing content and vehicle recommendations
- Complying with legal obligations and preventing fraud
- Marketing communications (with your consent, where required)
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Service providers: Third parties that help us operate our business (hosting, analytics, payment processors, financing partners)
- Legal requirements: When required by law, subpoena, or government request
- Business transfers: In connection with a merger, acquisition, or sale of assets
- With your consent: When you explicitly authorize sharing
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can manage cookie preferences through your browser settings. Disabling cookies may limit some website functionality.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, it is securely deleted or anonymized.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Opt out of marketing communications
- Withdraw consent at any time
- Lodge a complaint with a data protection authority
To exercise any of these rights, please contact us using the information below.
9. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
OpenBook Auto
2941 East Main St., Farmington, NM 87402
Phone: (505) 325-3799
Email: info@openbookauto.com